Course Purpose
This course provides a comprehensive overview, with hands-on
experience, of Social Media Marketing. The most basic objectives of the course
are to provide students with a broad introduction to social media marketing concepts
and techniques using the latest online tools combined with practical “real
world” application. There will be an emphasis on strategic use of tools,
effective design and contemporary marketing techniques. Students will build,
implement and maintain real world marketing campaigns.
Learning
Outcomes
Students should
have a solid understanding of the role and the importance of social media in
marketing programs as well as the latest social media on-line applications used
to develop marketing campaigns and track results for “real” businesses. The
learning outcomes will be driven by hands-on experience with actual companies.
